An edition of Imidzh regionov Rossii (2016)

Imidzh regionov Rossii

innovat︠s︡ionnye tekhnologii i strategii rebrendinga

Imidzh regionov Rossii
I. A. Vasilenko, I. A. Vasilen ...
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Last edited by MARC Bot
December 20, 2022 | History
An edition of Imidzh regionov Rossii (2016)

Imidzh regionov Rossii

innovat︠s︡ionnye tekhnologii i strategii rebrendinga

V monografii rassmatrivayutsya vozmozhnosti formirovaniya sovremennogo imidzha rossiyskikh regionov s ispol'zovaniyem innovatsionnykh tekhnologiy rebrendinga. Predstavleny modeli, kontseptsii i tekhnologii territorial'nogo brendinga, a takzhe pozitivnyy opyt otechestvennykh regionov po ikh primeneniyu na Chukotke, v Bashkirii, Yekaterinburge, Novosibirske. Razrabotan strategicheskiy podkhod k formirovaniyu sovremennogo imidzha rossiyskikh regionov: opredeleny tseli i perspektivy imidzhevoy politiki, vydeleny osnovnyye kommunikatory, obosnovany kriterii otsenki imidzhevoy privlekatel'nosti regiona. Avtory schitayut, chto uspeshnoye razvitiye rossiyskikh regionov vo mnogom zavisit ot umelogo ispol'zovaniya innovatsionnykh resursov territorial'nogo brendinga, sposobnogo privlech' v regiony investitsii, ozhivit' kul'turnuyu zhizn' rossiyskoy provintsii, usilit' natsional'nuyu identichnost'. Monografiya predstavlyayet interes dlya politikov i gosudarstvennykh deyateley, spetsialistov v sfere upravleniya i svyazey s obshchestvennost'yu, a takzhe dlya rukovoditeley vsekh urovney.

Publish Date
Language
Russian
Pages
287

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Edition Availability
Cover of: Imidzh regionov Rossii
Imidzh regionov Rossii: innovat︠s︡ionnye tekhnologii i strategii rebrendinga
2016, Mezhdunarodnye otnoshenii︠a︡
in Russian

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Book Details


Edition Notes

Published in
Moskva

Classifications

Library of Congress
HC340.12.Z9 V37 2016

The Physical Object

Pagination
287 pages
Number of pages
287

Edition Identifiers

Open Library
OL44580641M
ISBN 10
5713315517
ISBN 13
9785713315511
OCLC/WorldCat
958391505

Work Identifiers

Work ID
OL32760182W

Source records

marc_columbia MARC record

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December 20, 2022 Created by MARC Bot import new book