You can't teach a kid to ride a bike at a seminar
by David H. Sandler and John Hayes
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David H. Sandler was a salesman who hated everything about the typical sales process. He hated making cold
calls and giving presentations only to discover prospects did not have the money or authority to buy his products.
He also disliked waiting for prospects to make up their minds about buying, because he knew the prospects
were using their time to approach other suppliers to find better deals. Sandler decided to turn the sales process
on its head and put the salesperson, not the buyer, in control. He wrote You Can’t Teach a Kid to Ride a Bike at
a Seminar to explain the Sandler Selling System more than 40 years ago, and in this updated edition he continues
to offer timeless sales training and coaching advice.
(From BusinessBook Summaries)
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| Edition | Availability |
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You Can't Teach a Kid to Ride a Bike at a Seminar: The Sandler Sales Institute's 7-Step System for Successful Selling
September 1, 1996, Dutton Adult
Hardcover
in English
0525941959 9780525941958
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Includes index.
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| February 13, 2020 | Edited by MARC Bot | remove fake subjects |
| January 17, 2020 | Edited by Drini | fix desc |
| July 31, 2019 | Edited by MARC Bot | associate edition with work OL3288354W |
| October 2, 2017 | Edited by OlavCramer | Added summary |
| December 10, 2009 | Created by WorkBot | add works page |