An edition of The use of developmental and evaluative market research (1989)

The use of developmental and evaluative market research

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The use of developmental and evaluative marke ...
Gerald Zaltman, Gerald Zaltman
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Last edited by MARC Bot
December 26, 2022 | History
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An edition of The use of developmental and evaluative market research (1989)

The use of developmental and evaluative market research

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
48

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Subjects

Marketing research
Edition Availability
Cover of: The use of developmental and evaluative market research
The use of developmental and evaluative market research
1989, Marketing Science Institute
in English

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Book Details

Edition Notes

"March 1989."

"Marketing Science Institute, Research Program, working paper."--Cover.

Published in
Cambridge, MA
Series
Report -- no. 89-107, Report (Marketing Science Institute) -- no. 89-107.
Copyright Date
1989

Classifications

Dewey Decimal Class
658.83
Library of Congress
HF 5415.2 .R48 no. 89- 107

The Physical Object

Pagination
48 pages
Number of pages
48

ID Numbers

Open Library
OL44936559M
OCLC/WorldCat
20038792

Source records

marc_columbia MARC record

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