An edition of Corporate diversity (2009)

Corporate diversity

Swiss graphic design and advertising by Geigy, 1940-1970

by

Corporate diversity
Museum für Gestaltung Zürich, ...
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Last edited by ImportBot
February 17, 2024 | History
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An edition of Corporate diversity (2009)

Corporate diversity

Swiss graphic design and advertising by Geigy, 1940-1970

by

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Publish Date
Publisher
Lars Müller
Language
English
Pages
208

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Subjects

Commercial art, History, Advertising, Corporate Design, Gebrauchsgraphik, CIBA-Geigy-AG, J.R. Geigy A.G., Art, swiss, Advertising, history

Places

Switzerland

Times

20th century, Geschichte 1940-1970

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Edition Availability
Cover of: Corporate diversity
Corporate diversity: Swiss graphic design and advertising by Geigy, 1940-1970
2009, Lars Müller
in English
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Book Details

Table of Contents

Design as giving form: graphic design and advertising from Basel / Andres Janser
From a focus on products to a focus on customers: the advertising policies and practices at the Basel Headquarters / Barbara Junod
Target group oriented corporate communication: Geigy Films / Yvonne Zimmermann
Geigy graphic design in the United States / Karin Gimmi
"The clean cool look": Geigy graphic design in the United Kingdom / Andres Janser
The influence of Swiss graphic design: an American view / R. Roger Remington
Advertising campaigns : Butazolidin ; "A measurable success" ; Insidon ; Pertofran
Series : Garden product advertisements ; Geigy-Berater ; Color sample catalogues ; Irgalan advertisements ; "Irgalan and Cuprophenyl advertisements ; "Ring Geigy for service" advertisements ; Delta-Butazolidin leaflets ; Geheimnisvoller mond ; Documenta Geigy: Tiere im Schlaf
Diversity : Posters for pesticides ; Blotters ; Medomin ; Tanderil ; Insidon ; Tofranil
Packaging : Retail packaging for pharmaceuticals ; Physicians' samples ; INsecticide and herbicide packaging for the Swiss market ; Insecticide and herbicide packaging for the U.S. market ; Polyethylene containers
Prestige : Geigy-Werbeabteilung ; Geigy: eine firma und ihre Produkte ; "Geigy forscht für morgen" ; Über Juckreiz und Kratzinstrumente ; Documenta Geigy: Goma ; Die Arbeit im chemischen Werk ; Geigy Catalyst ; Geigy heute.

Edition Notes

Includes bibliographical references (p. 199-203).

Published in
Baden
Other Titles
Swiss graphic design and advertising by Geigy, 1940-1970

Classifications

Dewey Decimal Class
741.6
Library of Congress
NC999.6.S9 G44 2009

The Physical Object

Pagination
208 p.
Number of pages
208

ID Numbers

Open Library
OL44937288M
ISBN 10
3037781602
ISBN 13
9783037781609
OCLC/WorldCat
313398860

Source records

marc_columbia MARC record
Better World Books record

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February 17, 2024 Edited by ImportBot import existing book
December 26, 2022 Created by MARC Bot import new book