A framework for the comparison of marketing models

a Delphi study

A framework for the comparison of marketing m ...
Jean-Claude Larréché, Jean-Cla ...
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Last edited by MARC Bot
December 29, 2022 | History

A framework for the comparison of marketing models

a Delphi study

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Publish Date
Language
English
Pages
35

Buy this book

Book Details


Edition Notes

"Marketing Science Institute Research Program technical report"--Cover.

"February 1977."

Bibliography: p. 31-34.

Published in
Cambridge, Mass
Series
Report (Marketing Science Institute) -- no. 77-102, Report (Marketing Science Institute) -- no. 77-102.

The Physical Object

Pagination
iv, 35 pages
Number of pages
35

ID Numbers

Open Library
OL45063287M
OCLC/WorldCat
3055492

Source records

marc_columbia MARC record

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