An edition of Using multidimensional scaling to investigate relationships between media preferences and general customer characteristics (1980)

Using multidimensional scaling to investigate relationships between media preferences and general customer characteristics

an illustration of consumer esthetics in mapping the market for music

by

Using multidimensional scaling to investigate ...
Morris B. Holbrook, Morris B. ...
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Last edited by MARC Bot
December 29, 2022 | History
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An edition of Using multidimensional scaling to investigate relationships between media preferences and general customer characteristics (1980)

Using multidimensional scaling to investigate relationships between media preferences and general customer characteristics

an illustration of consumer esthetics in mapping the market for music

by

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Publish Date
Publisher
Graduate School of Business, Columbia University
Language
English
Pages
30

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Subjects

Consumers' preferences, Marketing research, Statistical methods, Multidimensional scaling
Edition Availability
Cover of: Using multidimensional scaling to investigate relationships between media preferences and general customer characteristics
Using multidimensional scaling to investigate relationships between media preferences and general customer characteristics: an illustration of consumer esthetics in mapping the market for music
1980, Graduate School of Business, Columbia University
in English

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Book Details

Edition Notes

Running title: Socially sensitive consumer perceptions.

Includes bibliographical references (leaves 28-30).

Published in
New York
Series
Research working paper (Columbia University Graduate School of Business) -- no. 154 A, Research working papers (Columbia University. Graduate School of Business) -- no. 154 A.

The Physical Object

Pagination
xii, 30 leaves
Number of pages
30

ID Numbers

Open Library
OL45084392M
OCLC/WorldCat
10905483

Source records

marc_columbia MARC record

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