An edition of Making dough (2004)

Making dough

the 12 secret ingredients of Krispy Kreme's sweet success

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read
Cover of: Making dough by Kirk Kazanjian
Preview Only

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today
Notes
  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read
Notes

Check nearby libraries

Buy this book

Last edited by ImportBot
August 19, 2020 | History
Edit
An edition of Making dough (2004)

Making dough

the 12 secret ingredients of Krispy Kreme's sweet success

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

Praise for Making Dough "I was enchanted, intrigued, and fascinated by every page of this book. Kirk Kazanjian, Amy Joyner, and Dick Clark (yes, that Dick Clark) have done a masterful job of storytelling in Making Dough. The book is inspirational, enlightening, and just plain great reading. In fact, it's great reading with sprinkles on it. What a yummy book!" -Jay Conrad Levinson Bestselling Author, Guerrilla Marketing series of books "Krispy Kreme's success goes well beyond being a retail phenomenon. This book will show you what went on behind the scenes to build the company. Along the way, it will teach you how you can take a product that is seemingly counter-culture and turn it into an addictive brand." -Phil Lempert Author, Being the Shopper and Today show food trends editor "Words can't do justice to Krispy Kreme doughnuts-just eat one! But as a fan of the product...

Publish Date
Publisher
John Wiley & Sons
Language
English
Pages
222

Check nearby libraries

Buy this book

Previews available in: English

Subjects
Baked products industry, Business, Case studies, Krispy Kreme Doughnuts, Nonfiction, Business enterprises, united states
Places
United States

Showing 4 featured editions. View all 4 editions?

Edition Availability
Cover of: Making Dough
Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success
2007, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Making dough
Making dough: the 12 secret ingredients of Krispy Kreme's sweet success
2004, John Wiley & Sons
in English
Libraries near you: WorldCat
Cover of: Making Dough
Making Dough: The 12 Secret Ingredients of Krispy Kreme's Sweet Success
2004, Wiley & Sons, Incorporated, John
in English
Libraries near you: WorldCat
Cover of: Making Dough
Making Dough
2004, John Wiley & Sons, Ltd.
Electronic resource in English
Libraries near you: WorldCat

Add another edition?

Book Details

Table of Contents

Mix good taste with show business
Be picky about your partners
Make good use of your time and resources
Expand and protect your brand
Think big, but grow carefully
Be a guerrilla marketer with a soft touch
Maintain high standards
Harness the power of technology
Give back to the community
Select, treat, and train your employees well
Build on your success
Keep them coming back

Edition Notes

"Published simultaneously in Canada"--T.p. verso

Includes bibliographical references (p. 209-216) and index

Published in
Hoboken, N.J
Genre
Case studies

Classifications

Library of Congress
HD9057.U64 K755 2004, HD9057.U62 K755 2004, HD9057.U64K755 2004

The Physical Object

Pagination
xviii, 222 p. ;
Number of pages
222

ID Numbers

Open Library
OL17100175M
Internet Archive
makingdough12sec0000kaza
ISBN 10
0471432091
LCCN
2003011341
OCLC/WorldCat
52288372
Library Thing
1233699
Goodreads
1059793

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Better World Books record
Library of Congress MARC record
Internet Archive item record
Promise Item
marc_columbia MARC record
marc_nuls MARC record
harvard_bibliographic_metadata record

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

See All

History

Download catalog record: RDF / JSON
August 19, 2020 Edited by ImportBot import existing book
August 19, 2020 Edited by ImportBot import existing book
July 22, 2019 Edited by MARC Bot remove fake subjects
December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page