The economics of electronic commerce
by Andrew B. Whinston
The Economics of Electronic Commerce applies standard microeconomic analyses to an entirely new industry - laying the foundation for the development of radically new business models.
With detailed analysis to those involved in the actual production, marketing, and distribution of digital information products as well as professionals doing business in the electronic marketplace, this valuable reference demonstrates that businesses that achieve early success from applying these theories will enjoy a distinct competitive advantage in this newly defined world of business.
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| Edition | Availability |
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The economics of electronic commerce
1997, Macmillan Technical Pub.
in English
1578700140 9781578700141
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Book Details
Edition Notes
Includes bibliographical references and index.
On front cover: "The essential economics of doing business in the electronic marketplace."
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