An edition of New Product Development
(2004)
New Product Development
A Guide for Your Journey to Best-Practice Processes
by Paige Leavitt, Steve Wright, and Marisa Brown
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New Product Development: A Guide for Your Journey to Best-Practice Processes
July 2004, American Productivity & Quality Center
Paperback
1932546251 9781932546255
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"Functions involved in new product development-including R&D, marketing, competitive intelligence, project management, and even corporate communications and HR-have both the advantages and challenges of being a primary focus of senior management's attention."
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| January 15, 2023 | Created by ImportBot | import existing book |