An edition of International branding in the 21st century
(2002)
International branding in the 21st century
by Eddie Harrison
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Features in-depth interviews with CEOs regarding high-level business issues, before a stage audience at the London Business School. Jim Rose, CEO of QXL.com, meets the man who hopes to get the Old World thinking anew about marketing online, Kevin Roberts, CEO of Saatchi & Saatchi. Topics include the CEO and corporate culture; international branding; and old and new media.
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| Edition | Availability |
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1
International branding in the 21st century
2002, Films for the Humanities & Sciences
videorecording /
in English
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Book Details
Edition Notes
Originally broadcast on the television program CEO Exchange.
Videodisc release of a broadcast taped at the London Business School in October, 2000.
Host, Jeff Greenfield ; narrator, Rich Samuels.
DVD.
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| March 7, 2023 | Created by MARC Bot | import new book |