An edition of Pull marketing techniques
(2004)
Pull marketing techniques
by Megan Cunningham
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"Because the Internet is a dynamic environment, pull marketing is an ideal tool for directing traffic to particular web sites. This program presents the benefits of opt-in e-mail; niche communities built around Web portals, newsletters, and ad networks; and Webcases--powerful attention-grabbing techniques that can be incorporated into virtually any online pull marketing strategy. In addition, P.R. disasters that can stem from trampling a Netizen's right to privacy by spamming and covertly collecting demographic, user path, and purchase information are addressed."--Container.
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Subjects
Electronic commerce, Internet marketing| Edition | Availability |
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Book Details
Edition Notes
Videodisc release of the 2000 videocassette production.
Editor, David Marcus ; music, Red Devil.
DVD.
The Physical Object
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| March 7, 2023 | Created by MARC Bot | import new book |