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"In this new, highly anticipated update of her pioneering Killing us softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range of new print and television advertisements to lay bare a stunning pattern of damaging gender stereotypes--images and messages that too often reinforce unrealistic, and unhealthy, perceptions of beauty, perfection, and sexuality. By bringing Kilbourne's groundbreaking analysis up to date, Killing us softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence"--Container.
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Killing us softly 4: advertising's image of women
2010, Media Education Foundation
videorecording :
in English
1932869441 9781932869446
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Sequel to: Killing us softly (c1979), Still killing us softly (c1987), and Killing us softly 3 (2000).
"Attention: this program contains nudity and sexual themes."
Camera, David Rabinovitz ; editing, Sut Jhally and Andrew Killoy.
Featuring Jean Kilbourne.
Filmed at the University of Massachusetts, Amherst, MA.
DVD; NTSC; all regions; Dolby Digital stereo.; aspect ratio 16:9.
In English, with optional English or Spanish subtitles.
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