Last orders for Guinness?
by British Broadcasting Corporation
An informative marketing case study that analyzes the Guinness strategy for survival in today's market, one currently dominated by lighter, sweeter drinks. Examines the company's latest offering, Guinness Red, and the ambitious and hugely expensive advertising campaign created to promote it. Features interviews with Philip Almond, marketing director for Guiness GB; Julian Spooner, the company's former marketing director; and advertising guru Peter York. Includes television spots from Guinness ad campaigns.
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Subjects
Advertising, Beer, History, Stout, Marketing, Beer industry, Guinness PLCPlaces
Great BritainTimes
21st century| Edition | Availability |
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Book Details
Edition Notes
This disc is a recorded DVD and may not play on all DVD players.
Originally produced as an episode of the BBC television series: The money programme.
Editor, Clive Edwards.
Reporter, Max Flint.
DVD-R.
Closed-captioned.
The Physical Object
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| March 7, 2023 | Created by MARC Bot | import new book |