An edition of Market research in practice
(2004)
Market research in practice
a guide to the basics
by Paul N. Hague
- 0 Ratings
- 1 Want to read
- 0 Currently reading
- 0 Have read
Share
×Close
This edition doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
Previews available in: English
Subjects
Marketing researchShowing 1 featured edition. View all 1 editions?
| Edition | Availability |
|---|---|
1
Market research in practice: a guide to the basics
2004, Kogan Page
in English
0749441801 9780749441807
|
aaaa
Libraries near you:
WorldCat
|
Book Details
Table of Contents
Introduction
Market research design
Desk research
Focus groups
Depth interviewing
Observation
Sampling and statistics
Questionnaire design
Face-to-face interviewing
Telephone interviewing
Self-completion questionnaires
E-surveys
Data analysis
Reporting.
Edition Notes
Includes bibliographical references (p. 221-235) and index.
Classifications
The Physical Object
ID Numbers
Community Reviews (0)
Feedback?
| June 27, 2020 | Edited by ImportBot | import existing book |
| February 14, 2010 | Edited by WorkBot | add more information to works |
| December 10, 2009 | Created by WorkBot | add works page |