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La phase de transition adolescents-adultes dans la consommation: peut-on parler d'une cible spécifique et si oui, faut-il, un marketing spécifique pour l'atteindre et lequel?
2001, A.N.R.T, Université Pierre Mendes France (Grenoble II)
in French
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Thesis (doctoral)--Université Paris IX-Dauphine, 2001.
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May 26, 2023 | Created by MARC Bot | import new book |