An edition of Behind the wheel at Chrysler (1995)

Behind the wheel at Chrysler

the Iacocca legacy

1st ed.
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Last edited by MARC Bot
July 18, 2024 | History
An edition of Behind the wheel at Chrysler (1995)

Behind the wheel at Chrysler

the Iacocca legacy

1st ed.
  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

When the Chrysler Corporation teetered on the verge of bankruptcy in 1979 and 1980, a business folk hero was born: Lee Iacocca. Ignominiously fired as president of Ford Motor Company, Iacocca appeared vindicated as he led Chrysler to a miraculous recovery. During the next four years he successfully hawked Chrysler cars - and himself - in television commercials and a best-selling autobiography.

By 1983, Chrysler was profitable again, and Iacocca was being mentioned as a potential candidate for president of the United States. Twelve years later Iacocca, since retired, made the headlines again. This time, however, he was not winning kudos for saving Chrysler, but drawing criticism for joining with venture capitalist Kirk Kerkorian in a hostile takeover bid of Chrysler that some experts felt threatened the company's stability.

Based on extensive research and interviews with industry experts, Chrysler executives, and current and former friends of Lee Iacocca, Behind the Wheel at Chrysler offers a startling look at Chrysler under Iacocca's leadership. Doron P.

Levin chronicles how Chrysler's research and development was constrained even as the company poured money into nonautomotive ventures; how many of Chrysler's "new" models were simply redesigned chassis on existing platforms; how internal rivalries undermined the company's productivity; and more.

Publish Date
Publisher
Harcourt Brace
Language
English
Pages
354

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Previews available in: English

Edition Availability
Cover of: Behind the Wheel at Chrysler
Behind the Wheel at Chrysler: The Iacocca Legacy
October 17, 1996, Harvest Books
in English
Cover of: Behind the wheel at Chrysler
Behind the wheel at Chrysler: the Iacocca legacy
1995, Harcourt Brace
in English - 1st ed.

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Book Details


Edition Notes

Includes bibliographical references (p. 341-343) and index.

Published in
New York

Classifications

Dewey Decimal Class
338.7/6292/0973
Library of Congress
HD9710.U54 C469 1995, HD9710.U54C469 1995

The Physical Object

Pagination
xiii, 354 p., [8] p. of plates :
Number of pages
354

ID Numbers

Open Library
OL1276297M
Internet Archive
behindwheelatchr00levi
ISBN 10
0151117039
LCCN
95007914
OCLC/WorldCat
32130702
Library Thing
1436980
Goodreads
855667

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History

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July 18, 2024 Edited by MARC Bot import existing book
August 29, 2020 Edited by ImportBot import existing book
February 14, 2020 Edited by MARC Bot remove fake subjects
September 5, 2019 Edited by JeffKaplan Reverted Spam
December 10, 2009 Created by WorkBot add works page