An edition of Behind the wheel at Chrysler (1995)

Behind the Wheel at Chrysler

The Iacocca Legacy

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Last edited by MARC Bot
July 18, 2024 | History
An edition of Behind the wheel at Chrysler (1995)

Behind the Wheel at Chrysler

The Iacocca Legacy

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

When the Chrysler Corporation teetered on the verge of bankruptcy in 1979 and 1980, a business folk hero was born: Lee Iacocca. Ignominiously fired as president of Ford Motor Company, Iacocca appeared vindicated as he led Chrysler to a miraculous recovery. During the next four years he successfully hawked Chrysler cars - and himself - in television commercials and a best-selling autobiography.

By 1983, Chrysler was profitable again, and Iacocca was being mentioned as a potential candidate for president of the United States. Twelve years later Iacocca, since retired, made the headlines again. This time, however, he was not winning kudos for saving Chrysler, but drawing criticism for joining with venture capitalist Kirk Kerkorian in a hostile takeover bid of Chrysler that some experts felt threatened the company's stability.

Based on extensive research and interviews with industry experts, Chrysler executives, and current and former friends of Lee Iacocca, Behind the Wheel at Chrysler offers a startling look at Chrysler under Iacocca's leadership. Doron P.

Levin chronicles how Chrysler's research and development was constrained even as the company poured money into nonautomotive ventures; how many of Chrysler's "new" models were simply redesigned chassis on existing platforms; how internal rivalries undermined the company's productivity; and more.

Publish Date
Publisher
Harvest Books
Language
English
Pages
368

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Previews available in: English

Edition Availability
Cover of: Behind the Wheel at Chrysler
Behind the Wheel at Chrysler: The Iacocca Legacy
October 17, 1996, Harvest Books
in English
Cover of: Behind the wheel at Chrysler
Behind the wheel at Chrysler: the Iacocca legacy
1995, Harcourt Brace
in English - 1st ed.

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Book Details


First Sentence

"THE DIRECTORS had been gathering courage for two years."

ID Numbers

Open Library
OL7365363M
Internet Archive
behindwheelatchr0000levi_n2u3
ISBN 10
0156004747
ISBN 13
9780156004749
Library Thing
1436980
Goodreads
211129

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July 18, 2024 Edited by MARC Bot import existing book
August 29, 2020 Edited by ImportBot import existing book
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December 10, 2009 Created by WorkBot add works page