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McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.
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Previews available in: English German
Edition | Availability |
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1
McDonald's: La Empresa Que Cambio la Forma de Hacer Negocios en el Mundo
August 2004, Grupo Editorial Norma
Paperback
in Spanish
9580477582 9789580477587
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2
McDonald's: Behind the Arches
October 1999, Bt Bound
Library binding
in English
- Revised edition
0785786872 9780785786870
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3 |
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6
McDonald's: Anatomie eines Welterfolges
1987, Heyne
in German
- Genehmigte Ausg.
3453000153 9783453000155
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7 |
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Book Details
Edition Notes
Aus dem Engl. übers.
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