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Der Einsatz des Aufklebers im Marketing: eine empirische und analytische Studie über den Aufkleber als Instrument der Werbung und Verkaufsförderung
1991, P. Lang, Lang AG International Academic Publishers, Peter
in German
3631441495 9783631441497
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Edition Notes
Includes bibliographical references (p. xlix-lxviii).
Originally presented as the author's thesis (doctoral)--TU Berlin.
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