A framework for identifying the legal and political risks of using new information technologies to support marketing programs

A framework for identifying the legal and pol ...
Paul N. Bloom, Paul N. Bloom
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Last edited by MARC Bot
July 21, 2024 | History

A framework for identifying the legal and political risks of using new information technologies to support marketing programs

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Publish Date
Language
English
Pages
21

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Book Details


Edition Notes

"Commentary."

"February 1992."

Includes bibliographical references (p. 19-20)

Published in
Cambridge, Mass
Series
Report -- no. 92-102, Report (Marketing Science Institute) -- no. 92-102
Copyright Date
1992

The Physical Object

Pagination
21 pages
Number of pages
21

ID Numbers

Open Library
OL52776275M
OCLC/WorldCat
25642801

Source records

marc_columbia MARC record

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