An edition of Seeing the voice of the customer (1993)

Seeing the voice of the customer

the Zaltman metaphor elicitation technique

by

Seeing the voice of the customer
Gerald Zaltman, Gerald Zaltman
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Last edited by MARC Bot
July 24, 2024 | History
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An edition of Seeing the voice of the customer (1993)

Seeing the voice of the customer

the Zaltman metaphor elicitation technique

by

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
43

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Subjects

Marketing research, Consumers, Attitudes, Attitude (Psychology), Testing
Edition Availability
Cover of: Seeing the voice of the customer
Seeing the voice of the customer: the Zaltman metaphor elicitation technique
1993, Marketing Science Institute
in English

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Book Details

Edition Notes

"Working paper."

"September 1993."

Includes bibliographical references (p. 38-43)

Published in
Cambridge, Mass
Series
Report (Marketing Science Institute) -- no. 93-114

The Physical Object

Pagination
43 pages
Number of pages
43

ID Numbers

Open Library
OL52848078M
OCLC/WorldCat
29217163

Source records

marc_columbia MARC record

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