An edition of The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value (1996)

The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value

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The effects of price-comparison advertising o ...
Dhruv Grewal, Dhruv Grewal
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Last edited by MARC Bot
August 2, 2024 | History
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An edition of The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value (1996)

The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
34

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Subjects

Pricing, Psychological aspects, Comparative advertising, Consumer behavior
Edition Availability
Cover of: The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value
1996, Marketing Science Institute
in English

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Book Details

Edition Notes

"May 1996."

Includes bibliographical references (p. 29-34).

Published in
Cambridge, Mass
Series
Report -- no. 96-103, Report (Marketing Science Institute) -- no. 96-103
Other Titles
Effects of price comparison advertising on buyers' perceptions of acquisition value and transaction value

The Physical Object

Pagination
34 pages
Number of pages
34

ID Numbers

Open Library
OL52981565M
OCLC/WorldCat
35681882

Source records

marc_columbia MARC record

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