An edition of Identity
(2002)
Identity
trademark, logotypes and symbols
by Lena Holger and Ingalill Holmberg
Share
×Close
This work doesn't have a description yet. Can you add one?
Check nearby libraries
Buy this book
| Edition | Availability |
|---|---|
1
Identity: trademark, logotypes and symbols
2002, Nationalmuseum & Raster Förlag
in English
9171006591 9789171006592
|
aaaa
|
Book Details
Table of Contents
Powerful marks / Marie-Louise Bowallius and Michael Toivio
History of trademarks / Per Mollerup
Branding among the condottieri / Johan Eriksson
The aesthetics of capitalism / Martin Schibli
Signs of the times / Håkan Jönsson
O brave new brand / Ivar Björkman
Living trademarks / Ingalill Holmberg
Law in the service of brands and trademarks / Per Jonas Nordell
The brand as value creator / Frans Melin
What makes the brand your best friend? / Magnus Söderlund
Expressing organizations through corporate branding / Majken Schultz and Mary Jo Hatch
The excellent sign language / Miriam Salzer-Mörling and Lars Strannegård
The red cross : symbols protecting lives / Filip Wijkström and Johan Hvenmark
Astrazeneca : when Astra and Zeneca became Astrazeneca / Jan Löwstedt and Markus Ejenäs
Trygg-Hansa : lifebuoys and selling gods / Edward Blom
Posten : in pursuit of the modern
a story of the Swedish post office / Miriam Salzer-Mörling
Kooperativa Förbundet : Moebius strip and infinity symbol / Olle Granath
From infinite loop to painter's palette / Mats Wiman
Tetra pak : the tetra pak trademark protection campaign
a life and death struggle / Mats Urde
The graphic design programme of Tetra Laval / Göran Rossling
Nationalmuseum : brand dignity and brand value / Magdalena Gram.
Edition Notes
"This book is published in conjunction with the exhibition, 'Identity--trademark, logotypes and symbols,' held at the Swedish National Museum of Fine Arts, Stockholm from February 21st-August 11th 2002"--T.p. verso.
Includes bibliographical references (p. 261-267) and index.
Translated from the Swedish.
Classifications
The Physical Object
Edition Identifiers
Work Identifiers
Community Reviews (0)
| August 22, 2024 | Created by MARC Bot | import new book |