An edition of An analysis of the use of marketing research in product development
(1958)
An analysis of the use of marketing research in product development.
by E. Jerome McCarthy
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Previews available in: English
Subjects
Grocery trade, Marketing research, New products, History| Edition | Availability |
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1
An analysis of the use of marketing research in product development.
1958, University Microfilms
Microform
in English
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Book Details
Edition Notes
Microfilm copy (positive) of typescript.
Collation of the original: vi, 137 l. diagrs., tables.
Thesis--University of Minnesota.
Bibliography: leaves 128-137.
Abstracted in Dissertation abstracts, v. 19 (1958) no. 4, p. 699.
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| November 17, 2018 | Edited by MARC Bot | import existing book |
| December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| December 10, 2009 | Created by WorkBot | add works page |