An edition of Basic Marketing Case Book (1960)

Basic marketing

a global-managerial approach

11th ed.

by , , , , , and

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Cover of: Basic marketing by E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Kenneth B. Wong, J. E. McCarthy, William D. Perreault Jr., E. Jerome McCarthy
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  • ★★★★★ 5.0 (1 rating) ·
  • 21 Want to read
  • 1 Currently reading
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Last edited by MARC Bot
July 19, 2024 | History
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An edition of Basic Marketing Case Book (1960)

Basic marketing

a global-managerial approach

11th ed.

by , , , , , and

  • ★★★★★ 5.0 (1 rating) ·
  • 21 Want to read
  • 1 Currently reading

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Publish Date
Publisher
Irwin
Language
English
Pages
763

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Previews available in: English

Subjects

Marketing, Management, Marketing - General, Business / Economics / Finance, Sales & marketing, Export marketing, Gestion, Case studies, Marketingmanagement, Consumentengedrag

Showing 10 featured editions. View all 26 editions?

Edition Availability
Cover of: Case book to accompany Basic marketing : a global-managerial approach
Case book to accompany Basic marketing : a global-managerial approach
2004, McGraw Hill
Paperback in English
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a global-managerial approach
1994, Irwin
in English - 7th Canadian ed.
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a global-managerial approach
1993, Irwin
in English - 11th ed.
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a managerial approach
1990, Irwin
in English - 10th ed.
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a managerial approach
1987, Irwin
in English - 9th ed.
Libraries near you: WorldCat
Cover of: Basic Marketing
Basic Marketing: A Managerial Approach. Canadian Edition
December 1986, Irwin Professional Publishing
Hardcover in English
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a managerial approach
1984, R.D. Irwin
in English - 8th ed.
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a managerial approach
1978, R. D. Irwin
in English - 6th ed.
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a managerial approach
1975, R. D. Irwin
in English - 5th ed.
Libraries near you: WorldCat
Cover of: Basic marketing
Basic marketing: a managerial approach
1968, R. D. Irwin
in English - 3d ed.
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references (p. 723-760) and indexes.

Published in
Homewood, IL
Series
The Irwin series in marketing

Classifications

Dewey Decimal Class
658.8
Library of Congress
HF5415.13 .M369 1993

The Physical Object

Pagination
xxii, 763, 15, 14 p. :
Number of pages
763

ID Numbers

Open Library
OL1727592M
Internet Archive
basicmarketinggl00mcca
ISBN 10
025610509X
LCCN
92031792
Library Thing
3098784
Goodreads
1992806

Source records

Internet Archive item record

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