Lifestyle and event marketing
building the new customer partnership
by Alfred L. Schreiber
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Now, from the marketing wizard who is on the forefront of this revolutionary technique and was the driving force behind such pioneering lifestyle events as Hands Across America (created, promoted, and sponsored by Coke and Citibank) and the Olympic Torch Relay (sponsored by AT&T), comes the practical guide you need to initiate and implement equally effective and memorable marketing campaigns in your organization.
Find out how to cut through the communications clutter and join America's most forward-looking and progressive companies by effectively reaching today's overexposed and often overwhelmed consumer with a proven, leading-edge marketing approach that connects with customers' deeply felt attitudes, beliefs, and aspirations.
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Lifestyle and event marketing: building the new customer partnership
1994, McGraw-Hill
in English
0070561532 9780070561533
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Edition Notes
Includes bibliographical references (p. 249-258) and index.
Spine title: Lifestyle & event marketing.
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| July 24, 2024 | Edited by MARC Bot | import existing book |
| February 5, 2018 | Edited by ImportBot | import new book |
| December 4, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| December 10, 2009 | Created by WorkBot | add works page |