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Profiting in America's multicultural marketplace: how to do business across cultural lines
1991, Lexington Books, Maxwell Macmillan Canada, Maxwell Macmillan International
in English
0669219290 9780669219296
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Book Details
Table of Contents
Making diversity work : a look at the basics
Language and accent differences : how to bridge the communication gap
The unspoken message : how to decipher body language
Values : how to understand cultural differences
Honoring cultural differences in etiquette and style : how to avoid alienation
Cross-cultural customer service and sales : how to achieve client satisfaction
The multicultural work force : how to manage across cultural boundaries
A recap of what you've learned
Epilogue: The finishing touches
Appendix: Foreign-language phrases.
Edition Notes
Includes bibliographical references (p. [253]) and index.
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