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Essential reading for IP managers and corporate executives, Innovate or Perish is a new road map equipping readers with the principles and tools needed for their companies to compete in the emerging creativity economy. Edited by Edward Kahn, this seminal book includes contributions from seasoned intellectual property (IP) professionals--including Ed Walsh, Karl Jorda, Wayne Jaeschke, Abha Divine, and Damon Matteo.
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Previews available in: English
Subjects
Law, Nonfiction, International business enterprisesEdition | Availability |
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1
Innovate or Perish
2006, John Wiley & Sons, Ltd.
Electronic resource
in English
0470105461 9780470105467
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2
Innovate or Perish: Managing the Enduring Technology Company in the Global Market
December 11, 2006, Wiley
in English
047177930X 9780471779308
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