An edition of To the desert and back (2003)

To the desert and back

the story of one of the most dramatic business transformations on record

1st ed
  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

My Reading Lists:

Create a new list

Check-In

×Close
Add an optional check-in date. Check-in dates are used to track yearly reading goals.
Today

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

Buy this book

Last edited by MARC Bot
8 hours ago | History
An edition of To the desert and back (2003)

To the desert and back

the story of one of the most dramatic business transformations on record

1st ed
  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

"Dove, Lipton, Knorr, Ben & Jerry's, and Slim Fast are a few of the brands that are part of the $66 billion global empire known as Unilever. When the story opens, one of its divisions is in deep trouble - declining volume, eroding margins, critical quality problems - and is close to being sold off. Then Tex Gunning, its visionary new division chairman, takes the stage, an expanding circle of young leaders takes charge, and once-skeptical workers embrace a challenging message of growth. The result? The division grows by double digits, year in and year out, and energizes Unilever's quest to thrive around the globe." "To the Desert and Back tells the inside story of the transformation in the words of the people in all quarters of the company who made it happen. It documents five years of personal soul-searching, teamwork, companywide learning conferences, memorable journeys to the mountains and desert, and inspired promotions that show how these efforts produced a remarkable top-to-bottom turnaround. This story delivers authentic and convincing proof that a revitalized business is about personal growth."--Jacket.

Publish Date
Publisher
Jossey-Bass
Language
English
Pages
257

Buy this book

Previews available in: English

Edition Availability
Cover of: To the desert and back

Add another edition?

Book Details


Edition Notes

Includes bibliographical references (p. 221-242) and index

Published in
San Francisco, CA
Genre
Case studies

Classifications

Library of Congress
HD9015.N44 U535 2003, HD58.8

The Physical Object

Pagination
xiv, 257 p. :
Number of pages
257

ID Numbers

Open Library
OL18141095M
Internet Archive
todesertbackstor0000mirv
ISBN 10
0787966770
LCCN
2003002023
OCLC/WorldCat
51581704
Library Thing
1626895
Goodreads
703178

Community Reviews (0)

Feedback?
No community reviews have been submitted for this work.

Lists

This work does not appear on any lists.

History

Download catalog record: RDF / JSON
8 hours ago Edited by MARC Bot import existing book
October 17, 2022 Edited by ImportBot import existing book
December 7, 2020 Edited by MARC Bot import existing book
November 5, 2019 Edited by ImportBot import existing book
December 10, 2009 Created by WorkBot add works page