An edition of Expertensystem zur Beurteilung von Anzeigenwerbung (1990)

Expertensystem zur Beurteilung von Anzeigenwerbung

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Cover of: Expertensystem zur Beurteilung von Anzeigenwerbung by Franz-Rudolf Esch, Franz-Rudolf Esch
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Last edited by ImportBot
August 1, 2020 | History
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An edition of Expertensystem zur Beurteilung von Anzeigenwerbung (1990)

Expertensystem zur Beurteilung von Anzeigenwerbung

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Publish Date
Publisher
Physica-Verlag
Language
German
Pages
316

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Subjects

Advertising, Expert systems (Computer science), Marketing, Psychological aspects, Psychological aspects of Advertising, Research, Sales promotion, Advertising, psychological aspects, Marketing research, Expert systems (computer science)

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Edition Availability
Cover of: Expertensystem zur Beurteilung von Anzeigenwerbung
Expertensystem zur Beurteilung von Anzeigenwerbung
1990, Physica-Verlag
Broschiert in German
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Book Details

Table of Contents

A. Problemstellung
Page 1
B. Werbeanzeigen in Zeitschriften und Ihre Beurteilungen
Page 6
C. Expertensysteme - State of the Art
Page 17
D. Das Expertensystem zur Beurteilung von Werbeanzeigen in Zeitschriften
Page 46
E. Folgerungen für die Werbung
Page 229

Edition Notes

Dissertation des Autors an der Universität des Saarlandes, 1990

Published in
Heidelberg
Series
Konsum und Verhalten, Bd. 28

Classifications

Library of Congress
HF5822 .E83 1990, HD28-70HF4999.2-6182

The Physical Object

Format
Broschiert
Pagination
316
Number of pages
316

ID Numbers

Open Library
OL1594239M
ISBN 10
3790805181
LCCN
91125824
Goodreads
5911122

Source records

Better World Books record
Library of Congress MARC record

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History

Download catalog record: RDF / JSON
August 1, 2020 Edited by ImportBot import existing book
December 4, 2010 Edited by Open Library Bot Added subjects from MARC records.
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 10, 2009 Created by WorkBot add works page