An edition of Marketing Scales Handbook (1992)

Marketing scales handbook

a compilation of multi-item measures

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Cover of: Marketing scales handbook by Gordon C. Bruner II
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Last edited by Open Library Bot
December 3, 2010 | History
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An edition of Marketing Scales Handbook (1992)

Marketing scales handbook

a compilation of multi-item measures

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
American Marketing Association
Language
English
Pages
201

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Previews available in: English

Subjects
Handbooks, manuals, Marketing research, Scaling (Social sciences), Statistical methods

Showing 6 featured editions. View all 6 editions?

Edition Availability
Cover of: Marketing Scales Handbook
Marketing Scales Handbook: A Compilation of Multi-item Measures
May 31, 2006, South-Western Educational Publishing
Hardcover in English
Libraries near you: WorldCat
Cover of: Marketing Scales Handbook
Marketing Scales Handbook: A Compilation of Multiitem Measures
September 2001, Thomson Learning
Hardcover
Libraries near you: WorldCat
Cover of: Marketing scales handbook
Marketing scales handbook: a compilation of multi-item measures
1994, American Marketing Association
in English
Libraries near you: WorldCat
Cover of: Marketing Scales Handbook
Marketing Scales Handbook: A Compliation of Multiterm Measures
July 1994, South-Western Pub
Paperback
Libraries near you: WorldCat
Cover of: Marketing Scales Handbook
Marketing Scales Handbook: A Compliation of Multiterm Measures
July 1994, South-Western Pub
Paperback in English
Libraries near you: WorldCat
Cover of: Marketing scales handbook
Marketing scales handbook: a compilation of multi-item measures
1992, American Marketing Association
in English
Libraries near you: WorldCat

Add another edition?

Book Details

First Sentence

"The U.S. Government can be depended on to provide good services"

Edition Notes

Includes bibliographical references and indexes.
Vol. 3 by Gordon C. Bruner II, Karen E. James, Paul J. Hensel.
Vol. 4 has subtitle: A compilation of multi-item measures for consumer behavior & advertising / Gordon c. Bruner II, Paul J. Hensel, Karen E. James.

Published in
Chicago, Ill., USA
Genre
Handbooks, manuals, etc.

Classifications

Dewey Decimal Class
658.8/3028
Library of Congress
HF5415.3 .B785 1992

The Physical Object

Pagination
4 v. ;
Number of pages
201

ID Numbers

Open Library
OL1716422M
Internet Archive
marketingscalesh0000brun
ISBN 10
0877572267
LCCN
92018858
OCLC/WorldCat
25965149
Library Thing
5269784
Goodreads
2209015

Source records

amazon.com record
Library of Congress MARC record
Internet Archive item record
Promise Item
marc_columbia MARC record

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History

Download catalog record: RDF / JSON
December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
April 28, 2010 Edited by Open Library Bot Linked existing covers to the work.
December 10, 2009 Created by WorkBot add works page