Blunders in international business
by David A. Ricks
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down. Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others. Conserves its well-liked, concise format. Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
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Previews available in: English
Subjects
Case studies, International business enterprises, Management, Business failures, Business, Nonfiction, Cas, Études de, Faillissement, Entreprises en difficulté, Internationale ondernemingen, Gestion, Entreprises multinationales, Internationales Marketing, Entreprises en difficulte, Commerce international, Fehler, Entreprise multinationale, Etudes de Cas, International trade, Industrial management, case studies| Edition | Availability |
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1
Blunders in International Business
2009, John Wiley & Sons, Ltd.
Electronic resource
in English
1405153172 9781405153171
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2
Blunders in international business
2006, Blackwell Pub.
in English
- 4th ed.
1405134925 9781405134927
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3
Blunders in International Business
November 1, 1999, Blackwell Publishing, Incorporated
Hardcover
in English
- 3 edition
0631219129 9780631219125
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Book Details
Edition Notes
Includes bibliographical references and index.
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| August 20, 2020 | Edited by ImportBot | import existing book |
| August 20, 2020 | Edited by ImportBot | import existing book |
| July 22, 2019 | Edited by MARC Bot | remove fake subjects |
| December 23, 2018 | Edited by ImportBot | import existing book |
| December 10, 2009 | Created by WorkBot | add works page |