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International Marketing: Managerial Issues, Research, and Opportunities (Proceedings series)
January 1984, Amer Marketing Assn
Paperback
in English
0877571643 9780877571643
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3
International marketing: managerial issues, research, and opportunities
1983, American Marketing Association
in English
0877571643 9780877571643
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Book Details
Edition Notes
Includes bibliographical references.
"Proceedings from a workshop sponsored by the Marketing Science Institute and the American Marketing Association."
"International Marketing Workshop"--p. viii.
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