An edition of "Product Placement" im Fernsehprogramm (1990)

"Product Placement" im Fernsehprogramm

die werbewirksame Einblendung von Markenartikeln als wettbewerbswidriges Handeln der Rundfunkanstalten

1. Aufl.

by

"Product Placement" im Fernsehprogramm
Beate Scherer, Beate Scherer
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Last edited by Open Library Bot
December 4, 2010 | History
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An edition of "Product Placement" im Fernsehprogramm (1990)

"Product Placement" im Fernsehprogramm

die werbewirksame Einblendung von Markenartikeln als wettbewerbswidriges Handeln der Rundfunkanstalten

1. Aufl.

by

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Publish Date
Publisher
Nomos Verlagsgesellschaft
Language
German
Pages
153

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Subjects

Advertising laws, Law and legislation, Product placement in mass media

Places

Germany (West)

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Edition Availability
Cover of: "Product Placement" im Fernsehprogramm
"Product Placement" im Fernsehprogramm: die werbewirksame Einblendung von Markenartikeln als wettbewerbswidriges Handeln der Rundfunkanstalten
1990, Nomos Verlagsgesellschaft
in German - 1. Aufl.
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Book Details

Edition Notes

Includes bibliographical references (p. xvi-xxvii).
Originally presented as the author's thesis (doctoral--Albert-Ludwigs-Universität Freiburg, 1989) under the title: "Product Placement" im Fernsehprogramm als wettbewerbswidriges Handeln der Rundfunkanstalten.

Published in
Baden-Baden
Series
Nomos Universitätsschriften., Bd. 11

Classifications

Library of Congress
KK6997.W47 S34 1990

The Physical Object

Pagination
xxvii, 153 p. ;
Number of pages
153

ID Numbers

Open Library
OL1972248M
ISBN 10
378901883X
LCCN
90210861

Source records

Library of Congress MARC record

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December 4, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page