An edition of Internet, mail, and mixed-mode surveys: the tailored design method.
(2009)
Internet, mail, and mixed-mode surveys
the tailored design method.
3rd ed. / by Don A. Dillman, Jolene D. Smyth, Leah Melani Christian.
by Don A. Dillman
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Internet, mail, and mixed-mode surveys: the tailored design method.
2009, Wiley & Sons
in English
- 3rd ed. / by Don A. Dillman, Jolene D. Smyth, Leah Melani Christian.
0471698687 9780471698685
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Book Details
Table of Contents
Turbulent times for survey research
The tailored design method
Coverage and sampling
The basics of crafting good questions
Constructing open and closed ended questions
From questions to a questionnaire
Implementation procedures
When more than one survey mode is needed
Longitudinal and internet panel surveys
Customer feedback surveys and alternative delivery technologies
Effects of sponsorship and the data collection organization
Surveying businesses and other establishments
Dealing with uncertainty.
Edition Notes
Rev. ed. of: Mail and internet surveys / Don A. Dillman. 2nd ed. c2007.
Includes bibliographical references and index.
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