The art and craft of feature writing
based on the Wall Street Journal guide
by William E. Blundell
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Storytelling—how to catch and hold a reader’s interest through artful narration of factual material
William E. Blundell, one of the best writers on one of America's best-written papers—The Wall Street Journal—has put his famous Journal Feature-Writing Seminars into this step-by-step guide for turning out great articles. Filled with expert instruction on a complex art, it provides beginners with a systematic approach to feature writing and deftly teaches old pros some new tricks about:
· How and where to get ideas
· What readers like and don’t like
· Adding energy and interest to tired topics
· Getting from first ideas to finish article
· The rules of organization
· How—and whom—to quote and paraphrase
· Wordcraft, leads, and narrative flow
· Self-editing and notes on style
… plus many sample feature articles.(Barns & Nobles)
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The art and craft of feature writing: based on the Wall Street Journal guide
1988, New American Library
in English
0452261589 9780452261587
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