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Previews available in: English
Subjects
Advertising, Management, Marketing, Small business, Klein- und Mittelbetrieb, ProfitShowing 3 featured editions. View all 3 editions?
Edition | Availability |
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1
Guerrilla Marketing Attack
February 1996, Blackstone Audiobooks
Audio cassette
in English
0786109343 9780786109340
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zzzz
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2
Guerrilla Marketing Attack: New Strategies, Tactics and Weapons for Winning Big Profits from Your Small Business
August 1992, Guerilla Marketing Intl
Audio Cassette
in English
1881668010 9781881668015
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zzzz
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3
Guerrilla marketing attack: new strategies, tactics, and weapons for winning big profits for your small business
1989, Houghton Mifflin
in English
0395476933 9780395476932
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aaaa
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WorldCat
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Book Details
Table of Contents
One hundred weapons for the attack
The personality of the successful guerrilla
The seven-word winning credo
From an art to a science
Why launch an attack?
Basic training for guerrillas
A dozen tactics to consider
Gaining effective media support
Direct marketing, guerrilla style
The most important person
Thirty-three marketing myths
Maintaining the attack
and the profits information arsenal for guerrillas.
Edition Notes
Bibliography: p. [183]-187.
Includes index.
Classifications
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