An edition of The adoption and integration of transaction and relationship marketing activity, marketing management decision making/implementation and marketing management competencies, in the retail bank circumstance (2001)

The adoption and integration of transaction and relationship marketing activity, marketing management decision making/implementation and marketing management competencies, in the retail bank circumstance.

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The adoption and integration of transaction a ...
Susan Walsh, Susan Walsh
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An edition of The adoption and integration of transaction and relationship marketing activity, marketing management decision making/implementation and marketing management competencies, in the retail bank circumstance (2001)

The adoption and integration of transaction and relationship marketing activity, marketing management decision making/implementation and marketing management competencies, in the retail bank circumstance.

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Publisher
The Author]
Language
English

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Cover of: The adoption and integration of transaction and relationship marketing activity, marketing management decision making/implementation and marketing management competencies, in the retail bank circumstance.
The adoption and integration of transaction and relationship marketing activity, marketing management decision making/implementation and marketing management competencies, in the retail bank circumstance.
2001, The Author]
in English

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Book Details

Edition Notes

Thesis (Ph. D.) - University of Ulster, 2001.

Published in
[s.l

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Open Library
OL18949425M

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Work ID
OL4657941W

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