A review of factors affecting direct response campaigns' success and an analysis of a campaign

A review of factors affecting direct response ...
Stephen Winship, Stephen Winsh ...
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Last edited by WorkBot
December 10, 2009 | History

A review of factors affecting direct response campaigns' success and an analysis of a campaign

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Publish Date
Language
English
Pages
59

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Book Details


Edition Notes

At head of title: Marketing Communications Research Centre [sic]

Published in
Cranfield
Series
MCRC occasional papers -- no.5, Research in marketing & logistics

The Physical Object

Pagination
[2], 59 leaves :
Number of pages
59

ID Numbers

Open Library
OL13716245M

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December 10, 2009 Created by WorkBot add works page