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A Frenchman rents a Hollywood movie. A Thai schoolgirl mimics Madonna. Saddam Hussein chooses Frank Sinatra's "My Way" as the theme song for his fifty-fourth birthday. It is a commonplace that globalization is subverting local culture. But is it helping as much as it hurts? In this strikingly original treatment of a fiercely debated issue, Tyler Cowen makes a bold new case for a more sympathetic understanding of cross-cultural trade. Creative destruction brings not stale suppositions but an economist's eye to bear on an age-old question: Are market exchange and aesthetic quality friends or foes? On the whole, argues Cowen in clear and vigorous prose, they are friends. Cultural "destruction" breeds not artistic demise but diversity. Through an array of colorful examples from the areas where globalization's critics have been most vocal, Cowen asks what happens when cultures collide through trade, whether technology destroys native arts, why (and whether) Hollywood movies rule the world, whether "globalized" culture is dumbing down societies everywhere, and if national cultures matter at all. Scrutinizing such manifestations of "indigenous" culture as the steel band ensembles of Trinidad, Indian handweaving, and music from Zaire, Cowen finds that they are more vibrant than ever--thanks largely to cross-cultural trade. For all the pressures that market forces exert on individual cultures, diversity typically increases within society, even when cultures become more like each other. Trade enhances the range of individual choice, yielding forms of expression within cultures that flower as never before. While some see cultural decline as a half-empty glass, Cowen sees it as a glass half-full with the stirrings of cultural brilliance.
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Previews available in: English
Subjects
Cultural relations, Culture, Globalization, International relations and culture, Relations internationales et culture, Economie de la culture, Pluralisme culturel, Commerce, Anthropologie, Relations culturelles, Intégration culturelle, Culture et relations internationales, Mondialisation, Integration culturelleEdition | Availability |
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Creative destruction
2004, Princeton University Press
in English
- 1st pbk. print.
0691117837 9780691117836
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Creative Destruction: How Globalization Is Changing the World's Cultures
March 1, 2004, Princeton University Press
Paperback
in English
- New Ed edition
0691117837 9780691117836
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Creative destruction: how globalization is changing the world's culture
2002, Princeton University Press
0691090165 9780691090160
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Creative Destruction: How Globalization Is Changing the World's Cultures
September 23, 2002, Princeton University Press
Hardcover
in English
0691090165 9780691090160
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Book Details
Table of Contents
Edition Notes
"How globalization is changing the world's cultures."
Includes bibliographical references (p. 153-171) and index.
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