An edition of Setting advertising appropriations: decision models and econometric research (1973)

Setting advertising appropriations: decision models and econometric research

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Setting advertising appropriations: decision ...
Leonard J. Parsons
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Last edited by Open Library Bot
December 5, 2010 | History
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An edition of Setting advertising appropriations: decision models and econometric research (1973)

Setting advertising appropriations: decision models and econometric research

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Publish Date
Publisher
Krannert Graduate School of Industrial Administration, Purdue University
Language
English
Pages
50

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Subjects
Advertising, Cost effectiveness, Decision making, Mathematical models
Edition Availability
Cover of: Setting advertising appropriations: decision models and econometric research
Setting advertising appropriations: decision models and econometric research
1973, Krannert Graduate School of Industrial Administration, Purdue University
in English
  • Not in Library

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Book Details

Edition Notes

Bibliography: leaves 47-50.

Published in
West Lafayette, Ind
Series
Institute for Research in the Behavioral, Economic, and Management Sciences. Paper no. 382

Classifications

Dewey Decimal Class
658/.001/9 s, 338.4/3
Library of Congress
HD6483 .P8 no. 382, HF5823 .P8 no. 382

The Physical Object

Pagination
50 l., 9 p.
Number of pages
50

ID Numbers

Open Library
OL5026870M
LCCN
73621430

Source records

Library of Congress MARC record

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December 5, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page