An edition of Brand loyalty (1978)

Brand loyalty

measurement and management

by

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Cover of: Brand loyalty by Jacob Jacoby
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Last edited by MARC Bot
December 10, 2022 | History
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An edition of Brand loyalty (1978)

Brand loyalty

measurement and management

by

  • 0 Ratings
  • 4 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Wiley
Language
English
Pages
157

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Previews available in: English

Subjects
Brand loyalty, Management, Markenartikel, Markenpolitik, Markentreue, Markenwahl, Product management, Brand choice

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Edition Availability
Cover of: Brand loyalty
Brand loyalty: measurement and management
1978, Wiley
in English
Libraries near you: WorldCat
Cover of: Brand loyalty
Brand loyalty: measurement and management
1978, Wiley
in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Bibliography: p. 121-149.
"A Ronald Press publication."
Includes indexes.

Published in
New York
Series
Wiley series on marketing management

Classifications

Dewey Decimal Class
658.8/34
Library of Congress
HF5415.3 .J32, HF5415.3

The Physical Object

Pagination
xiv, 157 p. :
Number of pages
157

ID Numbers

Open Library
OL4558222M
Internet Archive
brandloyaltymeas0000jaco
ISBN 10
0471028452
LCCN
77028660
OCLC/WorldCat
4194510
Library Thing
7022982
Goodreads
5279046

Source records

amazon.com record
Library of Congress MARC record
Internet Archive item record
Better World Books record
marc_columbia MARC record
Promise Item

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History

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December 10, 2022 Edited by MARC Bot import existing book
October 17, 2022 Edited by ImportBot import existing book
February 16, 2021 Edited by ImportBot import existing book
March 18, 2019 Edited by ImportBot import existing book
December 10, 2009 Created by WorkBot add works page