An edition of Using a nonlinear response function in estimating advertising's carry-over effects (1978)

Using a nonlinear response function in estimating advertising's carry-over effects

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Using a nonlinear response function in estima ...
Paul Farris
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Last edited by Open Library Bot
December 3, 2010 | History
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An edition of Using a nonlinear response function in estimating advertising's carry-over effects (1978)

Using a nonlinear response function in estimating advertising's carry-over effects

by

  • 0 Ratings
  • 0 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
15

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Subjects
Advertising, Mathematical models, Rate of return

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Edition Availability
Cover of: Using a nonlinear response function in estimating advertising's carry-over effects
Using a nonlinear response function in estimating advertising's carry-over effects
1978, Marketing Science Institute
in English
Cover of: Using a nonlinear response function in estimating advertising's carry-over effects
Using a nonlinear response function in estimating advertising's carry-over effects
1978, Marketing Science Institute
in English
Cover of: Using a nonlinear response function in estimating advertising's carry-over effects
Using a nonlinear response function in estimating advertising's carry-over effects
1978, Marketing Science Institute
in English
  • Not in Library
Libraries near you: WorldCat

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Book Details

Edition Notes

"Technical report"--Cover.

Includes bibliographical references (p. 14).

Published in
Cambridge, Mass
Series
Report (Marketing Science Institute) -- no. 78-107, Report (Marketing Science Institute) -- no. 78-107.

The Physical Object

Pagination
iii, 15 pages
Number of pages
15

ID Numbers

Open Library
OL45063330M
OCLC/WorldCat
4318860

Source records

marc_columbia MARC record

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History

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December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page