Market oriented product innovation
a key to survival in the third millennium
by Knut Holt
"Market Oriented Product Innovation differs from most other titles, written either from a marketing or technical perspective, by giving a holistic view of the product innovation process. It has a product perspective, written with a managerial point of view, recognizing that product innovation, or new product development, is a discipline in its own.
It is concerned with managing the products (goods and services) through their life cycle, integrating marketing knowledge and technological expertise, with the aim of getting satisfied customers. The book also gives a thorough treatment of the human and cultural aspects of product innovation by focusing on the change processes needed for the development of a market oriented culture."--BOOK JACKET.
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Marketing, New products, Product management| Edition | Availability |
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1
Market Oriented Product Innovation: A Key to Survival in the Third Millennium
2013, Springer London, Limited
in English
1475757204 9781475757200
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2
Market Oriented Product Innovation: A Key to Survival in the Third Millennium
Dec 03, 2010, Springer, Springer US
paperback
1441952985 9781441952981
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3
Market Oriented Product Innovation: A Key to Survival in the Third Millennium
October 31, 2002, Springer
Hardcover
in English
- 1 edition
1402071388 9781402071386
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4
Market oriented product innovation: a key to survival in the third millennium
2002, Kluwer Academic Publishers, Springer
in English
1402071388 9781402071386
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Book Details
Edition Notes
Includes bibliographical references (p. 360-376) and index.
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| November 15, 2023 | Edited by MARC Bot | import existing book |
| December 3, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
| April 28, 2010 | Edited by Open Library Bot | Linked existing covers to the work. |
| December 10, 2009 | Created by WorkBot | add works page |