An edition of An approach to assess the importance of brand equity in acquisition decisions (1993)

An approach to assess the importance of brand equity in acquisition decisions

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An approach to assess the importance of brand ...
Vijay Mahajan, Vijay Mahajan
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Last edited by Open Library Bot
December 3, 2010 | History
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An edition of An approach to assess the importance of brand equity in acquisition decisions (1993)

An approach to assess the importance of brand equity in acquisition decisions

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Publish Date
Publisher
Marketing Science Institute
Language
English

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Subjects

Brand name products, Consolidation and merger of corporations, Decision making, Diversification in industry
Edition Availability
Cover of: An approach to assess the importance of brand equity in acquisition decisions
An approach to assess the importance of brand equity in acquisition decisions
1993, Marketing Science Institute
in English
Cover of: An approach to assess the importance of brand equity in acquisition decisions
An approach to assess the importance of brand equity in acquisition decisions
1993, Marketing Science Institute
in English

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Book Details

Edition Notes

Published in
Cambridge, Mass
Series
Report / Marketing Science Institute -- no.93-124, Working paper / Marketing Science Institute

ID Numbers

Open Library
OL20766074M

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Download catalog record: RDF / JSON
December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page