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Die Erfassung von Carryover-Effekten im Marketing: kritische Analyse ökonometrischer Modelle zur Messung periodenübergreifender Werbewirkungen
1984, H. Deutsch
in German
3871448443 9783871448447
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Bibliography: p. 313-335.
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Feedback?December 4, 2010 | Edited by Open Library Bot | Added subjects from MARC records. |
December 10, 2009 | Created by WorkBot | add works page |