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Media professionals have to keep up with a constantly changing communication environment...and have their own specific terms to describe the techniques they use. This work is a dictionary of these terms.
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Subjects
Advertising, Dictionaries, FrenchShowing 2 featured editions. View all 2 editions?
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1
Le nouveau vocabulaire de la communication
1980, Sedicom, Bruxelles (special edition for members of the media at the occasion of the launch of Christian Dior's new Perfume "Jules"
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Book Details
Table of Contents
The book contains a series of advertisements from financial sponsors: Christian Dior, Banque Bruxelles-Lambert, Rossel éditions/Le Soir daily newspaper, Austrian Tourist Office,Merceds-Benz, Axel Springer publishing, Boléro Paris, and many others
Media professionals have to keep up with a constantly changing communication environment...and have their own specific terms to describe the techniques they use. This work is a dictionary of these terms.
A special edition paid for by Christian Dior was published for the members of the media at the occasion of the launch of a new perfume (under the brandname "Jules")
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Work Description
A dictionary of new terms used by media professionals.
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Feedback?November 1, 2011 | Edited by 108.21.10.22 | Edited without comment. |
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