An edition of Marketing metaphoria (2008)

Marketing metaphoria

what seven deep metaphors reveal about the minds of consumers

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  • 1 Want to read
Cover of: Marketing metaphoria by Gerald Zaltman, Gerald Zaltman
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Last edited by ImportBot
August 12, 2020 | History
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An edition of Marketing metaphoria (2008)

Marketing metaphoria

what seven deep metaphors reveal about the minds of consumers

by

  • 1 Want to read

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Publish Date
Publisher
Harvard Business School Press
Language
English
Pages
230

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Previews available in: English

Subjects

Consumer behavior, Metaphor

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Edition Availability
Cover of: Marketing metaphoria
Marketing metaphoria: what seven deep metaphors reveal about the minds of consumers
2008, Harvard Business School Press
in English
  • Not in Library
Libraries near you: WorldCat
Cover of: Marketing Metaphoria
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
April 22, 2008, Harvard Business School Press
Hardcover in English
Libraries near you: WorldCat

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Book Details

Edition Notes

Includes bibliographical references (p. 209-219) and index.

Published in
Boston, Mass

Classifications

Dewey Decimal Class
658.8/342
Library of Congress
HF5415.32 .Z353 2008

The Physical Object

Pagination
xxi, 230 p., [8] p. of col. plates :
Number of pages
230

ID Numbers

Open Library
OL19429248M
Internet Archive
marketingmetapho00zalt
ISBN 13
9781422121153
LCCN
2007040116
Library Thing
5512539
Goodreads
2980499

Source records

Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Library of Congress MARC record
Internet Archive item record

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History

Download catalog record: RDF / JSON
August 12, 2020 Edited by ImportBot import existing book
December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page