An edition of Marketing metaphoria (2008)

Marketing Metaphoria

What Deep Metaphors Reveal About the Minds of Consumers

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Cover of: Marketing Metaphoria by Gerald Zaltman, Lindsay H. Zaltman
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Last edited by ImportBot
August 12, 2020 | History
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An edition of Marketing metaphoria (2008)

Marketing Metaphoria

What Deep Metaphors Reveal About the Minds of Consumers

by

  • 0 Ratings
  • 1 Want to read
  • 0 Currently reading
  • 0 Have read

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Publish Date
Publisher
Harvard Business School Press
Language
English
Pages
256

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Previews available in: English

Subjects
Consumer behavior, Metaphor

Showing 2 featured editions. View all 2 editions?

Edition Availability
Cover of: Marketing metaphoria
Marketing metaphoria: what seven deep metaphors reveal about the minds of consumers
2008, Harvard Business School Press
in English
Libraries near you: WorldCat
Cover of: Marketing Metaphoria
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers
April 22, 2008, Harvard Business School Press
Hardcover in English
Libraries near you: WorldCat

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Book Details

Classifications

Library of Congress
HF5415.32 .Z353 2008, HF5415.32.Z353 2008

The Physical Object

Format
Hardcover
Number of pages
256

ID Numbers

Open Library
OL11831082M
Internet Archive
marketingmetapho0000zalt
ISBN 10
1422121151
ISBN 13
9781422121153
LCCN
2007040116
OCLC/WorldCat
172980080
Library Thing
5512539
Goodreads
2980499

Source records

marc_openlibraries_sanfranciscopubliclibrary MARC record
Internet Archive item record
Library of Congress MARC record
Better World Books record
marc_columbia MARC record
harvard_bibliographic_metadata record

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History

Download catalog record: RDF / JSON
August 12, 2020 Edited by ImportBot import existing book
December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page