An edition of The use of developmental and evaluative market research (1989)

The use of developmental and evaluative market research

by

The use of developmental and evaluative marke ...
Gerald Zaltman, Gerald Zaltman
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Last edited by Open Library Bot
December 3, 2010 | History
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An edition of The use of developmental and evaluative market research (1989)

The use of developmental and evaluative market research

by

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Publish Date
Publisher
Marketing Science Institute
Language
English
Pages
48

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Subjects

Marketing research
Edition Availability
Cover of: The use of developmental and evaluative market research
The use of developmental and evaluative market research
1989, Marketing Science Institute
in English

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Book Details

Edition Notes

"March 1989."

"Marketing Science Institute, Research Program, working paper."--Cover

Published in
Cambridge, Mass
Series
Working paper / Marketing Science Institute -- no. 89-107, Report (Marketing Science Institute) -- no. 89-107

The Physical Object

Pagination
48 p. ;
Number of pages
48

ID Numbers

Open Library
OL14636040M

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December 3, 2010 Edited by Open Library Bot Added subjects from MARC records.
December 10, 2009 Created by WorkBot add works page